After designing of website next important thing is to get it hosted on the internet. The task is not at easy as there are so many companies offering various types of web hosting packages like shared web hosting, dedicated web hosting, managed web hosting etc. Now the problem is which one to use?

In general it is considered a good idea to go for shared web hosting if the user is in a small business and wants to save cost. However before finalizing the deal it is good to know what is shared web hosting service and what are the merits and demerits of shared web hosting.

Defining shared hosting:

If extremely high performance and high bandwidth are not the points in question, then shared web hosting service can be a most convenient and economic way of hosting web sites.. As name implies, in case of shared web hosting service, the web server that hosts the web pages is shared by several other websites. Talking about number of websites on a shared hosting server, they can be in thousands. Now due to the fact that just one server is fulfilling the requirements of many other websites, the plus point is they can offer cheap prices for their server.

As there are so many websites hosted on a single web server, still there is no pint of worry for the user as the web hosting providers will not compromise on any kind of security and performance issues in case of shared hosting servers. Not only that, shared hosting web servers are operated, monitored and look after around the clock by IT professionals, so as to minimize server downtimes.

Shared hosting servers run on UNIX or other multi-user operating system and each website hosted on the web server is provided a separate account in the operating system. These websites hosted on shared servers are provided unique shared IP addresses and are provided with a fix amount of web resources.

The following are some of the merits and demerits of shared web hosting:

Merits:

1. Cost effective: Due to the fact that many websites are hosted on a single web server, web hosting providers provide economic shared web hosting services. Generally, the cost is as low as $5-10 per month for shared web hosting services. Now-a-days due to cut throat competition in web hosting industry, one can find several web hosting companies offering huge web space and bandwidth with as high as 1000 MB disk space and 40 GB bandwidth.

2. Feasible: Due to the fact that shared hosting web servers are operated, monitored and look after around the clock by IT professionals, who are experts in their respective field, one can concentrate more effectively on his/her web business and the problem of downtime and maintenance will not bother him/her any more.

3. Utility options: In case of shared web hosting, though web resources are shared, utility options are provided by the hosting company so that user can manage his/her website using control panel or similar tools. User is having an option to upload files, modify /remove web pages, add database, check web statistic etc. Not only that, user is also provided facility to create domain name specific e-mails accounts.

4. Efficient: Now-a-days shared web hosting service usually comes with web space and bandwidth that are more than sufficient for small business websites. Efficiency lies in the fact, that in addition to above, one can add more resources and can even overrun the web space or bandwidth usage.

Demerits:

1. Problem with response time: As the web server is shared, websites in the shared web hosting have to face problem of slower server response time as compared to dedicate server hosting.

2. Problem of Reliability: In case of shared web hosting, problem of reliability remains as usually web hosting providers may take care of the security and performance of the shared server but it is also possible that some of websites hosted on the shared server run a nasty program or script or over-utilize the resources, resulting in bringing down the web server. Thus due to fault of one all websites have to suffer downtimes and inaccessibility in case of shared web hosting.

3. Problems related to sharing: As discussed above also, due to fault of one all users have to face the problem for example if there is any one “bad” website in shared web server, due to it all websites on the server can be banned altogether by ISP or search engine due to shared IP address. However it is worth to note that one can always pay extra to get a dedicated IP address to avoid the above problem.

4. Problems related to Security: As many websites shared one server, problem of security always remains in case of shared web hosting as it is quite easy to hack one’s sensitive datas by another on the same server.

Thus in conclusion it can be said that before deciding to deal with shared web hosting, one should consider all the merits and demerits of shared web hosting as highlighted above. One should not forget the success of his/her business depends upon his/her website which in turn depends upon good host provider.

The Web hosting firm you choose can make or break your small business. Good ones can run things smoothly, are easy to reach, and fix problems efficiently. But bad ones can have more problems than they are worth, be unreachable at critical times, and bring your business to a screeching halt. Finding a good one is crucial to your success.

Here are some tried and true ideas for how to select a host that will save you money, avoid technical snafus, and build your online platform for the future.

1. Choose a service that primarily does hosting

Although it might be tempting to sign-up with a firm that provides an umbrella of services in addition to website hosting, a good rule of thumb is that if a company overly-diversifies its services, it won’t deliver top quality in any of them (e.g. tech support, updates, maintenance, etc.)

2. Choose a host with a great record for online security

Most secure hosts will provide SSL Certificates to guarantee your security. Without an SSL Certificate on your site, visitors may come and go without identifying themselves, and this could put your site at risk. Make sure your host implements best practices when it comes to maintaining security architecture, updating security software, and responding effectively to breaches if and when they do occur.

3. Excellent technical and customer service support via phone

Does the host provide phone support around the clock? Or can you only email for help during non-business hours? You definitely want the option to call a staffer. Studies show that over-the-phone tech and customer support systems are vastly more efficient than e-mail support centers, on average.

4. Solid add-on services

A number of great web hosting companies provide little extras to make sites more effective and user-friendly. These can include image upload galleries, blogs, control panels, order forms, support scripts, databases, and embedded video features. When evaluating various firms, examine sample sites and note what value add-ons you like and what value add-ons you feel are missing in each sample.

5. Don’t rely on numbers alone to make the decision

Many hosts promise uptime approaching 100%. But there’s no way of verifying that kind of claim. If your website goes down, for instance, the company can easily explain it away as a statistically insignificant outlier. Similarly, a potential host may brag about oodles of bandwidth and space on servers, but if your online small-business needs are modest, these numbers shouldn’t be your incentive. Finally, be wary of online rating systems. These figures can be jiggered and rejiggered to make a web host look better (or worse) than it actually is.

6. The right price for your needs

Sure, you can find a service for practically nothing. But there is no such thing as a free lunch when it comes to web hosting. If you’re paying a dirt-cheap rate, chances are that the host is watering down services in some respect. Perhaps the host offers minimal security protections or charges clients “pay per play” for technical support. Or maybe the site charges a sky-high maintenance fee or other monthly fee. The point is, you need to read the fine print and to price-compare before making a decision.

7. Flexible features and enough elbow-room

You have no idea how your online platform might evolve. That’s why you need a hosting company that boasts flexible features, supports many different languages, offers Linux and Windows options, and supports an array of scripts (PHP, Pearl, Java, etc.) A good rule of thumb for determining space is to “buy big.” In other words, even if you don’t have tens of thousands of files to upload and store, leave yourself some wiggle room to anticipate future growth.

8. An easy-to-use and safe shopping cart

According to numerous estimates, U.S. and U.K. consumers will be spending nearly $150 billion per year online by the year 2010. Your site’s e-commerce options should be simple, safe, battle-tested, and easy-to-use.

9. Protection against spam, viruses, Trojan horses, and the like

Most creditable web hosting sites provide solid e-mail protection. Make sure to check for compatibility, however. For instance, if you use Microsoft Outlook, make sure thatthe host has the tools and services to shield your Outlook e-mail effectively — without blocking key notifications from clients or suppliers.

10. Important questions to consider

- Does the host provide good references and testimonials?

- Does the company employ best-of-breed firewalls and routers?

- Has anyone filed complaints against the company through the Better Business Bureau or other organization?

- What services do small businesses similar to yours use for web hosting?

- Can the company provide any statistics to back up claims regarding reliability and technical support?

- Can you use the host for a trial period before paying full prize?

- How expensive is it to upgrade or downgrade plans?

- How do blogs and customer forums rate your candidate hosting services?